Data Knows

Data Knows

⌐ Creative Direction, Motion  |  2019

"Data knows you better than you know yourself."

"Data knows you better than you know yourself."

This project explores users knowledge of how data is being used. I used projection based photography onto human principles characterizing unconsented episodes of how data conducted research in AI, robots, information design and physical computing. Found material was determined through a series of visual investigation in marrying users data within the body. Knowledge of how data is being used is powerful. 

The challenge was...

How to raise awareness of how data is being used and evoke an emotional connection among audiences in an experimental way of communicating? 

How to raise awareness of how data is being used and evoke an emotional connection among audiences in an experimental way of communicating? 

Design Outcome

Projection-based Photography

I used projection based photography onto human principles characterizing unconsented episodes of how data conducted research in AI, robots, information design and physical computing. Found material was determined through a series of visual investigation in marrying users data within the body.

 

I used projection based photography onto human principles characterizing unconsented episodes of how data conducted research in AI, robots, information design and physical computing. Found material was determined through a series of visual investigation in marrying users data within the body.

 

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Original Booklet

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Motion Snapshots

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Selected Works

I Can’t Sit Sadly by Your SideEditorial Design, Typography

Data KnowsMotion Editorial