Data Knows

Fortune Cookie

Art/Creative Direction, Motion Design, Editorial

"Data knows you better than you know yourself."

This project explores users knowledge of how data is being used. I used projection based photography onto human principles characterizing unconsented episodes of how data conducted research in AI, robots, information design and physical computing. Found material was determined through a series of visual investigation in marrying users data within the body. Knowledge of how data is being used is powerful. 

Role

Ideation, Visualization, Photography, Animation

Type

Art/Creative Direction, Motion, Editorial

Time

March 2019 

The challenge was...

How to raise awareness of how data is being used and evoke an emotional connection among audiences in an experimental way of communicating? 

Design Outcome

Topic Background

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"Personal data is often compared to oil—it powers today’s most profitable corporations, just like fossil fuels energized those of the past."

Taking from "The Wired Guide to Your Personal Data (And Who Is Using It)"  by Louise Matsakis, published on WIRED, FEB 15, 2019

Projection-based Photography

I used projection based photography onto human principles characterizing unconsented episodes of how data conducted research in AI, robots, information design and physical computing. Found material was determined through a series of visual investigation in marrying users data within the body.

 

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Original Booklet

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Motion Snapshots

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Selected Works

Design Offsite FestivalBrand Identity Re-design

Fortune CookieEditorial Design

I Can’t Sit Sadly by Your SideEditorial Design, Typography

Nature Pocket GuideEditorial Design

FemmeEye Film FestivalMotion Design

Data KnowsMotion Editorial

ZēnoDigital Poduct Design

YSDN ToolboxWeb System